Unaddressed Admail

Put Direct Mail to work for you—even without a customer list. Advertise to targeted neighbourhoods.

Behind every door is your customer, either at home or at work. Get your message, your product or service and your offer into their hands. Get a response. Close the sale. Grow your business.

Creative options include flyers, brochures, cards, coupons, envelopes, samples, magazines, newspapers, and co-op mailings.

No matter what your size or sector, our Unaddressed Admail™ service can help you find new customers, keep existing ones, and encourage them to spend more. Learn how to make it work for you.

Learning the Basics

How Direct Mail can help you

Boost awareness of your products and services.
Stay local or go anywhere in Canada—target homes or businesses in specific geographic areas.
Generate leads to improve sales.
Generate retail or web traffic.
Offer discounts, send menus or samples—whatever it takes to promote your business.
Improve customer response.
Develop customer lists to build ongoing relationships.

How to find your target neighbourhoods

Questions to ask yourself:

Can you describe your target customers? Are they living in a particular neighbourhood or within specific geographic boundaries?

To reach customers in a specific geographic area, our free online tool can help to determine, at the delivery route level, how many pieces you'll need and where to drop them off.

Select up to three demographic variables to better define your target market and target areas using map selection tools with Precision Targeter.
Can you be more specific? Are your customers predominantly female, or empty-nesters, or have above average household income? If you're targeting businesses, are they in a particular industry?

To determine your target area based on these types of demographic or lifestyle criteria, our targeting service can help you find potential customers.

How to determine the number of pieces you need

Reach more than 13 million mailboxes across Canada, or target just one delivery route. To establish the ideal number of pieces for your campaign, do one of the following:

Use the new and exciting interactive targeting, pricing and order application. Precision Targeter makes it easier for small and medium sized Unaddressed Admail customers to execute Unaddressed Admail mailings and get the most out of marketing campaigns.
Use our online tool to determine current and upcoming numbers/counts required for delivery to your target areas.
Use our targeting service, Data & Targeting Solutions, which will generate a report summarizing the number of pieces you need to mail.
Subscribe to receive raw Postal Code data files.

The minimum number you can send is a single delivery route. You cannot mail to specified streets and/or buildings. Your mail will be delivered to the entire delivery route.

If you don't provide enough pieces, we will deliver all of the pieces you give us. You may select the delivery routes that will receive less than complete delivery by submitting your order online using Electronic Shipping Tools, Precision Targeter, or by specifying the quantities on your Admail Delivery Slip.

How targeting can help

Take advantage of the many benefits of targeting:

Selection
Send mail to houses, apartments, farms, or businesses. Choose 1 or any
combination of the 4.

Savings
Make the most of your advertising dollars by sending mail only to Canadians who want to receive Unaddressed Admail—referred to as Consumers' Choice. We will not deliver to consumers who have indicated (directly on their mailbox) that they don't want to receive unaddressed material. Some exceptions apply.

Convenience
When you choose to target urban areas, online maps will show you which streets a delivery route covers. Remember that your campaign must cover an entire delivery route.

Accuracy
Neighbourhoods frequently change—new houses are built, businesses open and close, people move. These updates are reflected in Residential and Business Counts. These counts also include the number of businesses on each route. Be sure to refer to these counts before each mailing to ensure you have the most current information available.

Precision
Identify your preferred routes with our free targeting service Data & Targeting Solutions. Select your ideal target audience using criteria such as:

where they live
what they look like (age, income, family size, etc.)
spending habits
type of media they read, listen to, or watch
for businesses, variables such as number of employees, type of industry, annual revenue, etc.

Assurance - track your mailing
From our Online Business Centre, you can confirm the deposit date and forecasted delivery date of your mailing. This will help you plan for responses to your campaign. Access our FREE 'Track a Mailing' option by using the fully-featured version of our Electronic Shipping Tools or Precision Targeter.

Save time and enjoy planning your mailing
The new Precision Targeter application consists of three easy-to-use integrated components: Targeting, Pricing and Ordering. You can simply let the application guide you through the process!

Targeting
Highlights include:
- View web-based interactive maps and analysis.
- Select variables to describe the mail piece (size, weight, timing, audience and budget).
- Define Target areas using selection tools such as: drawing a polygon, defining a radius, drive time, drive distance from a point on the map, etc…
- Accept suggested routes to help optimize your target audience
- Save the targeting analysis for later use or forward to a Value-Added Mailer to prepare the Unaddressed Admail mailing.
- Note identified High Demand Routes to assist in the planning of future campaigns (the High Demand Route Premium will be implemented on April 23, 2012).

Pricing
As you plan and redefine your campaign targeting requirements, you can:
- Dynamically estimate Basic or Premium postage costs based on your applicable Unaddressed Admail contract prices.
- View the High Demand Routes to assist in planning future campaigns.
- Determine if your mailing can benefit from the new 10% Seasonality Discount (during qualifying months).
- Estimate Transportation Fees.
- Continue in the application to create an Order.

Ordering
With the targeting and pricing information automatically populated, you can:
- Configure your Mailing Plans using online, user-friendly tools.
- View accurate pricing for the Order*, based on your contract pricing, Seasonality Discount (where applicable) and/or Transportation Fees, etc…
- Pay for the Order using an approved Canada Post method of payment, including credit card or Canada Post account.
- Print the Order, labels and other documentation required for the induction of Unaddressed Admail.
- View a map of the closest deposit locations.
*The application will be updated on April 23, 2012 to apply the High Demand Route Premium.

Need help with your campaign?

Plan, order and track your Direct Mail campaign online. Try Direct Marketing Online™.. It's fast, easy and convenient.

Want all the benefits of Direct Mail but with less effort? Our AdCard™ service is your “one-stop” solution. Just send us your artwork and we will take care of the rest. Learn more about AdCard service.

Need a hand?
>Whether you need help with a specific task (from design to mail preparation) or the whole process, use our Partner Directory to connect with Mail Service Professionals in the Direct Mail industry. They can provide all the advice and expertise you need to set your campaign in motion.

Get creative with your mail

Scented Admail

Repositionable Notes

Remember, your goal is to get noticed, get opened, get read, and get a response. Push the envelope with formats and options designed to attract your customers' interest:

Instead of sending rectangular or square items, try sending bigger, more enticing direct mail packages, catalogues and product samples. You can even cut Direct Mail into an unusual shape—called die-cut—which may be more eye-catching.
Consider other engaging elements such as sticky-notes and scratch-and-sniff scents.

Learn more about how to create compelling Direct Mail.

Specifications

Illustration of length, width and thickness of an Unaddressed Admail item

Size and weight requirements for your mail depend on the type of delivery route you are targeting:

Letter Carrier routes – found in urban areas
Non-Letter Carrier routes – includes all other types of delivery routes

Letter Carrier Routes

		Length	Width	Thickness	Weight
Standard	MIN	70 cm² area (10.9 in²)		0.18 mm (0.007 in)	N/A
Standard	MAX	30.50 cm (12 in)	15.24 cm (6 in)	1.91 cm (0.75 in)	230 g (8.1 oz)
Oversize (O/S)	MIN	70 cm² area (10.9 in²)		0.18 mm (0.007 in)	N/A
Oversize (O/S)	MAX	30.50 cm (12 in)	22.85 cm (9 in)	1.91 cm (0.75 in)	230 g (8.1 oz)

Non-Letter Carrier Routes

		Length	Width	Thickness	Weight
Standard	MAX	30.50 cm (12 in)	15.24 cm (6 in)	3.81 cm (1.5 in)	1,000 g (35.3 oz)
Oversize (O/S)	MAX	35.56 cm (14 in)	28 cm (11 in)	3.81 cm (1.5 in)	1,000 g (35.3 oz)

Make it easy for customers to respond

Use our Business Reply Mail™ service with your campaign. These envelopes, cards or labels allow your customers to reply to you at no expense to them.

When will your mail get there

Service standards are estimates of how long it will take for your mail to be transported and delivered. Service standards are not guaranteed. Two primary factors affect service standards for your Unaddressed Admail pieces: transportation time and delivery cycle. Add the 2 together to estimate when your campaign will reach your target audience.

Transportation time – number of business days to move your mail from the Canada Post facility where you dropped it off to the delivery office. Transportation time is not required if you drop off your mail at the same office that will be delivering it.

Local*	2 business days
Within a Province	3 – 4 business days
National	3 – 13 business days

*For urban areas this includes the delivery offices within that major centre (e.g. Greater Toronto Area). For rural areas, local is when the drop-off location is the same as the office for final sort and delivery—from where the carriers deliver the mail.

Delivery cycle – number of business days required to complete delivery. The type of delivery route, size and the weight determine the delivery cycle.

Delivery Cycles for Letter Carrier Routes

Dimensions	Weight	Delivery Cycle
Standard Up to 30.5 cm x 15.24 cm (Up to 12" x 6")	Up to 115 g (4.1 oz)	3 business days
Standard Up to 30.5 cm x 15.24 cm (Up to 12" x 6")	Over 115 g (4.1 oz) to 230 g (8.1 oz)	5 business days
Oversize Up to 30.5 cm x 22.85 cm (Up to 12" x 9")	Up to 230 g (8.1 oz)	5 business days

Delivery Cycles for all Other Delivery Routes

Dimensions	Weight	Delivery Cycle
Standard Up to 30.5 cm x 15.24 cm (Up to 12" x 9")	Up to 500 g (17.6 oz)	1 business day
Standard Up to 30.5 cm x 15.24 cm (Up to 12" x 9")	Over 500 g (17.6 oz) to 1000 g (35.3 oz)	3 - 5 business days
Oversize Up to 35.56 cm x 28 cm (Up to 14" x 11")	Up to 500 g (17.6 oz)	1 business day
Oversize Up to 35.56 cm x 28 cm (Up to 14" x 11")	Over 500 g (17.6 oz) to 1000 g (35.3 oz)	3 - 5 business days

Notes about service standards

To find out specific transportation times for your mailing:

From the list below, select the city where you will drop off your mail.
Find the Postal Code where your mail will be delivered and the corresponding transportation time required.
Add the transportation time to the delivery cycle time listed in the above tables to find out approximately when your mailing will be delivered.

Calgary	Moncton	Saskatoon
Edmonton	Montreal	St. John's
Halifax	Ottawa	Toronto
Hamilton	Quebec	Vancouver
Kitchener	Regina	Victoria
London	Saint John	Windsor
		Winnipeg

Rates & prices

The price of your Unaddressed Admail mailing depends on a number of factors, including the number and/or weight of the pieces you send.

Basic fee – applies when you send standard-size Unaddressed Admail pieces to residences (houses, apartments and farms).

Premium fee – applies when you choose to do any of the following:

Send to businesses – delivering to a place where the primary activity is commercial, industrial or institutional.
Send samples – trial-size portions of an actual product.
Send other promotional items/merchandise (e.g. pens or any non-printed matter).
Send oversize items.
Specify the delivery start date.

10% Seasonality Discount - applies to Unaddressed Admail mailings as follows:

to the combined base postage price and progressive weight price
deposited during the months of January, February, June, July, August and December
when using the new Precision Targeter application or EST (excluding SOM Only) to create your Order.

The 10% Seasonality Discount does not apply to SOM Only Orders, manual Statements of Mailing, Transportation Fees or the High Demand Route Premium.

High Demand Route Premium (effective April 23, 2012) – a 1.5 cent Premium per item destined to High Demand Routes applies to routes defined as having more than 7.5 Unaddressed Admail items on average per address, per week. A list of High Demand Routes is available to assist you in determining if your target areas include High Demand Routes. Or view High Demand Routes when using the new Precision Targeter application or EST (excluding SOM Only) to create your Order.