What your business can do
Taking green initiatives has become a respected – and expected – business practice. Not only does it cut unnecessary costs, it improves productivity through more efficient management of resources as well. From list maintenance and effective targeting to the production and design of your direct mail, there are several best practices that your company can implement to reduce its impact on the environment and improve its ROI.
Plus, here are some additional things your business can do
- Purchase office paper, packing and packaging materials made from recycled materials with post-consumer content.
- Take advantage of your company’s electronic communication channels, including email, Web and intranet.
- Ensure that all environmental labelling is clear, honest and complete. That way, your organization’s environmental initiatives are transparent to consumers and business customers.
Green TipOne small thing your employees can do that can make a big difference is to add a note to their email signature, such as, “Do not print this email unless absolutely necessary.” These little reminders can help save a lot of trees.
