What your business can do

Taking green initiatives has become a respected – and expected – business practice. Not only does it cut unnecessary costs, it improves productivity through more efficient management of resources as well. From list maintenance and effective targeting to the production and design of your direct mail, there are several best practices that your company can implement to reduce its impact on the environment and improve its ROI.

Choose inks that don't leave a mark on the environment

Vegetable-based ink is commonly used as a substitute for petroleum-based ink. It’s seen to have many positive environmental and practical features, including:

• Lower solvent emissions than petroleum oil.
• Less toxic waste.
• Vegetable oil is a renewable resource.
• Biodegradable and more readily de-inkable.
• Can enhance printing characteristics.
• Good press stability and colour control.
• Can be supplied in recyclable cardboard containers.